There are approximately 1,000,000,000,000,000,000,000 (or, 1 billion trillion) stars in our universe. But we only see a handful in our night sky — the ones shining brightest.

Like brands, we know that the most brilliant stars are the ones with the most energy. But at any given moment, an old star or a new star can die due to a lack of resources.

It’s our duty as strategists to keep those brands burning, not burning out. With my experience in digital strategy — ranging from nonprofits, media, agencies, and in-house — I’ve learned that the most beloved of brands are the authentic ones, and aren’t afraid to deny that they’re run by people like you and I.

I’m no astronaut, just a stellar strategist and seeker. Find me anywhere on this pale blue dot as @hannahalkadi.