There are approximately 1,000,000,000,000,000,000,000 (or, 1 billion trillion) stars in our universe. But we only see a handful in our night sky — the ones shining brightest.
Like brands, we know that the most brilliant stars are the ones with the most energy. But at any given moment, an old star or a new star can die due to a lack of resources. It’s our duty as strategists to keep those brands burning, not burning out.
With my experience in digital strategy — ranging from nonprofits, media, agencies, and in-house — I’ve learned that the most beloved of brands are the authentic ones, and aren’t afraid to deny that they’re run by people like you and I.
I’m no astronaut, just a stellar strategist that wears something on her head. I like long walks on the beach and longer threads on Reddit. Find me anywhere on this pale blue dot as @hannahalkadi.